You spend most of your time making sales and completing jobs for customers, and you’re good at what you do.
So why is it that your jobs calendar is sometimes frighteningly empty?
Whether you’re a gas engineer, HVAC business, plumber, electrician, property management firm, or any other type of field service business, the secret to keeping the jobs rolling in year-round is to market. Yes, even—especially!—when you’re busy. Consistent marketing is the only way to avoid the feast-or-famine rollercoaster of the typical small field service business.
We’re here to make it easier for you: Here are the top posts we’ve created about how to market your field service business, divided up by general topic. Give these a read and you’ll soon be a marketing pro—with a nicely booked appointment calendar.
Online Marketing for Field Service Businesses
When it comes to advertising online, there are many options to help you differentiate yourself from the competition, like search engine optimisation, creating blog content, or designing a solid website—all of which take time. But if you’re looking for immediate results, Google AdWords is what you want. This article explains how AdWords works, and shows you how to make it work for you and your gas, heating, or plumbing company.
If you want to grow your customer base, increase sales, and improve retention, you might need a new set of tools. Here are 11 free or cheap marketing tools we recommend. Bonus: Many of them have hilarious names like Woorank, Followerwonk, and Moz.
Check out these stats: 64.4% of online shoppers trust peers who have interacted with a company more than anyone else...83% of consumers say reviews affect their decision to buy most of the time...and more than 90% of buyers say they read reviews before buying a product. Convinced you need to encourage reviews from your customers? Here’s how to do it.
So many review sites, so little time. We’ll help you decide which of the many review sites online are most likely to add value to your business—and to generate more leads through positive feedback.
Blog & Website Marketing for Field Service Businesses
Your website is often the first thing people see about your business, so make sure it’s optimised to attract (and retain) customers. These posts will give you the secrets to site success. (If you want even more, download our Build a Better Website: A Complete Kit for Field Service Businesses. It’s free!)
One of the first things you'll want to do when building a website is to choose a domain, which is the part of your URL that comes after the www. The problem is, all the good names are taken. No worries: In this post we share our expert-approved tips on choosing a domain name that works.
Not seeing the kind of web traffic and sales you were hoping for from your website? We outline the top five problems businesses have with their websites, from an unfocused landing page to poor content. (And, oh yes, we also offer solutions.)
If you’ve been wondering whether you should include a blog as part of your field service marketing plan, don’t let the name of this post fool you: We include not only the five reasons you should say Yes, but also the disadvantages to consider—plus tips for making your blog work, should you decide to start one.
Email Marketing for Field Service Businesses
If you have an email marketing list, these posts are all about how to make it work for you. (If you don’t yet market via email, read these helpful posts anyway to learn about how to automate payment receipts, service reminders, and more.)
Here, we help you develop a plan for automating all your email, from creating a pro-looking email to segmenting, cleaning, and integrating your list. This post also offers a useful downloadable infographic on the best day to send field service emails.
Maintaining a healthy relationship with your customers is a balancing act. Too little contact and they might forget you—or think you don’t value their business—and go to a competitor. Too much, and they’ll think you're being a nuisance or that you're ‘desperate’. Here are a few simple ground rules for making sure your customers value your communications, instead of viewing them as an annoyance.
Social Media Marketing for Field Service Businesses
Social platforms like Twitter, Facebook, and Instagram aren’t just for watching cat videos and ranting about politics. In fact, many people turn to social media to make buying decisions. These posts will help you make the most of social.
If you’re not yet convinced that social media can help you get more customers, this post will take care of that. We also offer a quick overview of the most important social platforms for field service businesses.
Organic reach on some social media platforms is shrinking—meaning that if you just post and hope for the best, your posts are unlikely to go beyond your immediate friends and family. The good news is that you can promote your posts to a wider audience on these platforms without spending a bundle. Here’s how.
In this post, we go more in-depth into how to create a social media strategy, including choosing the right channels for your business and using helpful tools to streamline the process.
Relationship Marketing for Field Service Businesses
How you communicate and work with customers is a type of marketing in itself. Check out these posts to learn how to delight your customers—and win more jobs.
Develop and retain profitable customers with these smart tips. Get ready to underpromise and overdeliver, encourage customer feedback, and upgrade your customers to contract plans!
Instead of using whatever form of communication happens to be the most convenient at the moment—and then wondering why no one is responding—use the right form of communication for each need, from contacting your engineers about a job to alerting your customers to a special promotion. Here, we show you how to build an effective communication plan. (And just to make it extra fun, we've included a challenge for you at the end of each step.)
When you discover that a customer has left an online review slamming everything from your products to the color of your service vans, your first instinct is probably to come back at the reviewer with guns blazing. That will make you feel good, but it will also make your company look bad. That’s why, in this post, we talked with an expert about how your field service business can turn negative reviews into raving fans.
One of the best ways to keep meaningful contact with existing customers—and draw in new ones—is to offer giveaways and customer gifts. We take a look at how giveaways and gifts can make a difference with your customers, and suggest 10 amazing goodies to try.
We hope these posts make marketing easier for you, and that they help you bring in more happy customers. For even more help, download Build a Better Website: A Complete Kit for Field Service Businesses by clicking the banner below.
in this free Kit, you’ll get expert insight on how to choose a domain name, the simple way to do SEO, and more—plus a thorough checklist that will help you build the perfect website for your field service business.